Bajaj Allianz Life Insurance scouting for more bank partnerships
Bajaj Alliance Life Insurance, one of the leading private general insurers of India, is now doubling down on its bancassurance play that has paid rich dividends over the last five years, propelling the share of its institutional business in its overall revenue mix from about 8 per cent in 2017 to 51 per cent in 2022.
Mr. Dheeraj Sehgal, Chief Distribution Officer at Bajaj Allianz Life Insurance, said, “We will continue to scout for more partnerships. What we’re there to showcase to the distribution industry is that, there’s this company which has constantly been keeping customer and the distributor needs as the central point of focus and we have transformed our talent pool, our technology, our processes, innovated our products keeping these two entities at the centre of everything that we’ve done so far and, hence, we call ourselves Bespoke Bank Assurance”.
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