Bajaj Electricals to firm up new offerings over 2-3 years
Bajaj Electricals Ltd is gearing up for a comprehensive overhaul of its consumer products business, targeting new product launches
and brand consolidation over the next two to three years. Having completed the initial phase of its transformation plan, termed “Horizon 1,” in FY23, the company is now focused on advancing to the next phase, Horizon 2. This involves significant investment in refurbishing core brands like Bajaj, Morphy Richards, and Nirlep, alongside venturing into new categories such as grooming products and lifestyle kitchen appliances. Anuj Poddar, the managing director and chief executive, emphasizes the ongoing nature of this renovation process, with continual product launches and portfolio refinement aimed at making offerings more modern and aspirational.
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