Rajiv Bajaj at CNBC 18 Leadership Summit: Navigating Legacy, Longevity, and the Future of Innovation
At the CNBC 18 Leadership Summit 2024, Rajiv Bajaj, Managing Director of Bajaj Auto, shared valuable insights on leadership, legacy, and longevity, focusing on the company’s remarkable journey of over 75 years. Rajiv Bajaj highlighted the company’s ability to successfully navigate three major transitions—first from being a scooter-centric brand to a motorcycle powerhouse with the launch of the Pulsar in 2001, then expanding from a domestic company to a global player, and most recently, transitioning into the electric vehicle market. Bajaj Auto has grown to become the third-largest motorcycle manufacturer and the largest three-wheeler maker in the world. The company’s ability to continuously evolve, driven by the same core team for over three decades, is a testament to strong leadership, adaptability, and a commitment to creating long-term value.
He also spoke about the importance of distinctiveness in business success. According to him, consumers are no longer attracted to products simply for their quality but for their uniqueness and innovation. He emphasized that brands often fail because they merely try to serve an existing market rather than creating new opportunities that set them apart.
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