Bajaj Beyond Proudly Sponsors SwaraZankar Music Festival (9th – 12th Jan 2025)
Bajaj Beyond is thrilled to have served as the Presenting Partner for the prestigious SwaraZankar Music Festival, which took place from January 9th to 12th, 2025, in Pune. This sponsorship, supported by the Rahulkumar Bajaj Charitable Trust, has reinforced Bajaj Beyond’s commitment to promoting India’s rich cultural heritage, particularly its classical music legacy.
SwaraZankar is one of India’s most reputed music festivals, celebrated for its dynamic presence across more than 30 cities since its inception in 2009. Over the years, the festival has hosted iconic artists like Pandit Shivkumar Sharma, Ustad Amjad Ali Khan, Ustad Zakir Hussain, Hariharan, Suresh Wadkar, Kaushiki Chakraborty, and many others, providing a platform for legends as well as rising stars in Indian Classical music.
The festival’s primary objective is to ensure the sustenance and growth of Indian Classical music by organizing performances that feature both established maestros and emerging talent. The 2025 Pune edition brought together an impressive lineup of musicians, including Hariharan, Javed Ali, Rahul Deshpande, Hariprasad Chaurasia, Rakesh Chaurasia, and Purbayan Chatterjee. The public’s response was outstanding, with an estimated 2500 to 3000 music lovers attending each day, reaffirming the festival’s widespread appeal.
The festival will continue to unfold across 10 more locations in Maharashtra and 5 additional cities across the country.
This successful partnership has provided significant exposure for Bajaj Beyond, reinforcing our ongoing support for initiatives that celebrate and preserve India’s classical music tradition. We look forward to continuing our association with the SwaraZankar Music Festival in the years to come.
Stay tuned as SwaraZankar brings the magic of classical music to more cities nationwide!
