Bajaj Finance, Bharti Airtel join hands to create digital platforms for financial services
Bajaj Finance and Bharti Airtel have formed a strategic partnership to create a digital platform for financial services. Combining Airtel’s vast customer base of 375 million and extensive distribution network with Bajaj Finance’s diverse financial products, the partnership aims to enhance access to financial services across India. Initially, Bajaj Finance’s retail products will be available on Airtel’s Thanks App, with plans to expand offerings through Airtel’s stores. The collaboration emphasizes regulatory compliance, data security, and customer service, aiming to deepen financial inclusion through digital infrastructure. By March, four Bajaj Finance products will be available, with a goal to offer nearly 10 by the end of the year.
