
Bajaj Electricals on premiumisation path
Bajaj Electricals Ltd, the consumer durables company of the Bajaj Group, is on the path to reposition itself as a premium and aspirational brand. The company is getting all its products upgraded from design, aesthetic, sustainability, technical and engineering point of view, keeping in line with the revamped positioning of Bajaj Electricals. Mr. Anuj Poddar, […]